A sub-task of sentiment analysis that focuses on identifying sentiments expressed about specific aspects or features of a product in text data. It’s often used in customer reviews to understand public opinion on specific product features. In order to do that, you have to work on the keywords you set for your website. The more relevant your keywords are, the more likely they will show up on the first search results. Also called sharing, reposting is sending other users or sharing content originally posted by another user on your online accounts.
Feed
Average Handling Time (AHT) — is a metric that figures out the average time that takes an individual or a company to resolve an issue of a customer on social media. It usually covers hold time, talk time, and other related actions during the conversation. Enhance your skills in digital communication and engagement with social media courses. Whether starting or looking to improve your social media management abilities, these courses offer valuable insights and strategies. A lookalike audience is a way to reach new people likely to be interested in your business because they’re similar to your best existing customers. In social media, a carousel is a format that allows multiple photos or videos to be viewed in a single post, allowing users to swipe through them.
“Ded” is an internet slang variation of “dead,” often used humorously in online conversations. On TikTok, “dance credit” means acknowledging the original creator of a dance routine when performing or recreating it in your own video. A CTA, or call to action, is a statement or phrase designed to prompt an immediate response or action from the audience.
A chatbot is automated software that simulates conversation, responding to user questions via social DMs or messaging apps without human involvement. Brand reputation is the collective perception of a brand held by its audience, shaped by experiences, reviews, media coverage, and how the brand behaves. Brand awareness is the degree to which an audience recognises and correctly attributes a brand — its name, logo, values, or voice — without being prompted.
Examples include the number of followers or page views, which can be misleading indicators of business success. In the digital marketing world, traffic refers to the visitors who come to your website or social media pages. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Similar to Quality Score in Google Ads, the Relevance Score on platforms like Facebook measures the relevance of your ads to your target audience.
- Knowing the IP address can be important for tracking user activity in social media analytics.
- These are metrics that look good on paper but don’t necessarily translate into real business value.
- IGTV was Instagram’s long-form video feature, allowing users to upload vertical videos longer than one minute.
- Geofilter — is a location-based image filter that can only be accessed within a specific area.
Follower Growth
A marketing funnel is a visual model showing the steps a customer goes through, from first learning about a product to making a purchase. Klout is a numerical value that represents an individual’s influence on social channels, based on the size of their network and engagement. A key performance indicator (KPI) is a measurable value that shows how effectively a company is achieving key business objectives. An inbound link, also called a backlink, is a link from another website that directs users to your website, helping improve your SEO. Conversion happens when someone in your audience takes a specific action, like making a purchase or downloading a resource.
The act of overseeing and managing user-generated content on social media platforms. This can include deleting harmful content, responding to user comments, and generally http://www.crunchbase.com/organization/alisira ensuring a positive community environment. Many social media platforms, such as Facebook, Instagram, and Twitter, offer live streaming features. They often use social media to source stories, distribute content, and engage with their audience.
These are a type of advertising format that allows advertisers to showcase multiple images or videos in a single ad. Carousel ads are particularly popular on platforms like Instagram and Facebook and are effective for storytelling or showcasing various features of a product. Engagement rate is a popular metric used to determine the amount of interaction social media content or a page receives. This social media metric tracks how active and involved your audience is with your content. It does this by comparing the percentage of users who follow or view your content to those who interact with it.
YouTube Shorts are YouTube’s vertical short-form videos — a portrait-orientation format surfaced in a dedicated scrollable feed alongside full-length content. A UTM code is a snippet of text appended to a URL so analytics tools can identify which social post, campaign, or platform drove each visit to your site. A URL shortener condenses long web addresses into compact links, making them shareable on character-limited platforms while capturing click data for analytics. Stan Store is a link-in-bio storefront tool that lets creators sell digital products, courses, and bookings directly from a single mobile-friendly page. Social media traffic is website visitors who arrive directly from social platforms — tracked through UTM-tagged links and web analytics.
You’ll find the former Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation. Social listening is the process of tracking and analyzing conversations across social media, blogs, and forums to uncover trends and actionable insights for your brand. Online reputation management (ORM) is the practice of monitoring, influencing, and shaping how a brand, business, or individual is perceived across digital channels. Learn how ORM works across five key channels and why it matters for business growth. Native advertising is a form of paid media where ads blend into the surrounding content.
“Ick” is a slang term that is commonly used to describe a feeling of disgust or aversion towards something or someone. “I was today years old” is a playful expression used on social media to humorously convey the discovery or realization of something new or surprising. “Goblin mode” is a term on social media used to refer to a state of unapologetic self-indulgence, laziness or greed. On social media, the term “flex” is used to showcase or boast about one’s achievements, possessions, skills, or attributes. “Fax, no printer” is a slang term expressing a strong sense of agreement similar to saying “that’s the truth” or “you’re absolutely right.”
Inbound marketing is a marketing method that focuses on attracting and engaging customers through the creation and distribution of valuable content and experiences. “I’m baby” is an internet slang phrase used to convey a sense of vulnerability, innocence, or helplessness in a lighthearted way. “Hot girl walk” is a slang term for a daily stroll where people dress up and get outside. For example, a creator refusing to share where they got something for fear that it will sell out as a result.
Typically users apply check-ins to point out that they have physically visited a venue or event. Carousel — refers to the type of posts on Instagram and Facebook that contains multiple photos and/or videos that the user can scroll through. It offers an opportunity for the advertiser to embed several links into carousel items that lead to different landing pages within one post. Social media vocabulary blends technology terms with creative neologisms and repurposed everyday words.
The creator economy is the ecosystem of independent creators who monetize audiences through brand deals, subscriptions, digital products, and tips. Content syndication is republishing your content on third-party platforms to reach new audiences, extending its reach beyond your own channels. A content calendar is a forward plan of what you’ll publish, where, and when — posts mapped to dates, platforms, and campaigns so publishing stays consistent. A campaign is a coordinated set of ads or posts sharing one goal and timeline — designed to move a defined audience toward a single measurable outcome.
This software is used to provide a better experience for customers in a more efficient manner for your business. Deniz is an English teacher, freelance copywriter, and published author with extensive experience in creating SEO-friendly content 💫. She contributes to Sociality.io by crafting clear, engaging articles that help readers navigate the digital marketing world. Beyond writing, Deniz is a proud mom to her son Leon 👶 and her baby girl, Mira 💕 . Shareable content — is content that people find valuable, so they spread it further.
Paid Reach — refers to the number of users who have seen the paid social media content in their newsfeed. Amplifying brand content with paid reach presents an opportunity to extend total reach significantly. Also, paid reach carries a social context that endows every paid content with the same social support as organic reach.
Direct marketing is a strategy that communicates straight to individuals — via email, SMS, DMs, or mail — with a clear call to action and measurable response. Demure is slang popularised in 2024 for being modest, polished, and considerate — usually paired with “mindful” in the catchphrase “very demure, very mindful”. Delulu is internet slang for “delusional” — used playfully to describe someone with wildly optimistic or unrealistic beliefs, often about love or success. Dark social is sharing that analytics can’t attribute — links passed through DMs, email, and group chats that show up as “direct” traffic in your reports. Customer advocacy is when satisfied customers actively promote a brand — through reviews, referrals, and word of mouth — becoming voluntary, trusted marketers. Creative Commons is a licensing system that lets creators grant specific reuse rights — enabling legal sharing, remixing, and adaptation of their work.
Engagement rate measures how often people interact with your content — likes, comments, shares, saves — relative to your followers, reach, or impressions. Employee advocacy is when employees share company content, news, and stories on their personal social accounts, extending brand reach through trusted networks. Deep linking routes users directly to a specific in-app screen — a product page, checkout, or profile — bypassing generic homepages and reducing drop-off. Cross-posting is publishing the same content across multiple social networks — ideally adapted to each platform’s format, limits, and culture — from one source.
The world of social media marketing terms and jargon can’t be quite overwhelming. This ultimate social media definition dictionary will help you discover what’s new on social media and keep you updated easily. YouTube Studio is a tool within Youtube where users can manage and edit their videos and channels. Long-form video is content that typically lasts longer than a few minutes, allowing people to dive deeper into topics. Instagram Notes are short thoughts or status updates that you can share with your mutual followers in the Direct Messages section of your Instagram app. “GRWM,” which stands for “Get Ready With Me,” is a type of social media video where creators or vloggers share their getting-ready routine.
